Which 2021 Digital Marketing Trends are worth following?

Personalization & Segmentation

Voice search

Value-based messaging

Social commerce

Marketing cloud & automation

Influencer Marketing

  • 63% of consumers trust influencers’ opinions of products much more than what brands say about themselves
  • 58% of people have bought a new product in the past six months because of an influencer’s recommendation

Video marketing

  • Blog post via transcribing it
  • Native video on different platforms (either long-form or cut into shorter clips)
  • Podcast, by removing the video and leaving only the audio
  • Blog post via rewriting the content a bit

Visual search

  • Find similar apparel and home goods and where to buy them.
  • Scan a barcode to find information about a product.
  • Save the information off of a business card.
  • Get a book summary and reviews by taking a picture of the cover.
  • Add an event to your calendar by taking a picture of the flyer.
  • See historical facts about a landmark.
  • Read about an author of a painting.
  • Make sure all your images are in high-resolution
  • Create a dedicated image sitemap
  • Create descriptive file names of your images
  • Always include alt texts and image descriptions

Consumer privacy

So should you be following marketing trends?

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Jakub Slámka

Jakub Slámka

I am an experienced growth marketer with a history in SaaS, startups, and NGOs. I help SaaS companies come up with marketing strategies to drive growth.